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ClickTale 三种跳出 Bounce

Hard Bounce（<4s）
Hard Bounce visitors are defined as visitors who viewed a single page (within your defined search dates) of your site and had an Engagement Time of less than 4 seconds. Hard Bounce visitors are usually visitors who arrived at your site by mistake expecting completely different content than what they had received. These visitors immediately bounce and are highly unlikely to intentionally return.

Medium Bounce（4s< && <10s）
Medium Bounce visitors are defined as visitors who viewed a single page of your site (within your defined search dates) and had an Engagement Time of 4-10 and seconds. Medium Bounce visitors could very well be visitors who were looking for specific content which they did not automatically find on the page they landed. Perhaps changing the landing page or its content may increase their Engagement Time in the future.

Soft Bounce（>10s）
Soft Bounce visitors are defined as visitors who viewed a single page of your site (within your defined search dates) and had an Engagement Time of more than 10 seconds. Soft Bounce visitors are likely to be visitors who intended to reach your site. They spent some time reading the content and were actively engaged (moved their mouse). These visitors are probably interested in what your site offers, and may be targeted so that next time they do not bounce but engage even further.